ZinQ Blog

Bringing the ZinQ experiment to a close

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Since the very early days of Twitter, often working with, or inspired by, the likes of Stuart Henshall and other creative minds, I've worked on "outside the box" Twitter related projects, including Phweet, Twitmart, and 140plus. We always saw the Twitter platform, the Twitter social graph and real-time signaling, as having a lot of potential for a lot more than "Twitter clients" in the traditional sense. We were inspired by new ways of augmenting the experience, such as early applications that added location to Twitter like Twinkle.

ZinQ is another one of those "ambitious" applications for Twitter. We think it could have solved a real problem for a lot of people and we were willing to take a risk on a non-conformist idea.

But with Twitter's new new ‘Rules of the Road’ and 'Display Requirements' for third-party applications, it’s come time to make the hard decision to discontinue this effort. We've always executed within the constraints of extremely limited resources in working to augment the Twitter experience. We had grand plans, and a provocative roadmap, but unfortunately, given our limited resources and the signals from Twitter, we cannot justify continuing development of ZinQ.

We’ll be turning the service off effective immediately.

THANK YOU to everyone who’s been involved in the project.

@mrblog

Written by ZinqDotCo

Oct 3, 2012

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What is Personal Branding?

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Personal Branding is one of those words that sounds like a made-up marketing term. I suppose it is. But the fact is, we have a language and we should use it consistently, so Personal Branding is the term we have to work with.

Your "personal brand" is basically what you are known for. And this is another very real case of perception is reality. The idea of Personal Branding is taking an active role in shaping those perceptions.

It's about creating awareness, ensuring people know about you and your talents. But it's more than that. You also need to differentiate from others, to highlight your unique value.

The goal is to have a strong Personal Brand that projects an immediate image of your unique expertise and value. A clear and powerful Personal Brand means the influencers in your network will be able to advocate for you. As a result, your Personal Brand becomes more widely recognized, resulting in new opportunities, job offers, clients, projects, partnerships, and so on.

There are too many strategies and tactics for managing your Personal Brand to talk about them all here, but Twitter has become a big part of Personal Branding. One tool in your Personal Branding arsenal is ZinQ, the question and answer system for Twitter, that you can use to Drop Your Knowledge On Twitter, increase your Personal Brand, and become influential by helping key people.

Written by ZinqDotCo

Apr 1, 2012

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Use ZinQ to Increase Your Personal Brand

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Arguments abound about whether Twitter is a conversation medium or a broadcast medium. But whether it is or isn't a conversation medium, the fact is, people are using Twitter to ask questions, to seek information, and a good question requires an effective response, and therein lies conversation, regardless of what any pundit or social media expert has to say about it.

ZinQ is a tool for efficiently finding interesting questions and providing useful answers to those questions, and thereby increasing your personal brand.

ZinQ helps people more efficiently and effectively use Twitter to gain and promote knowledge.
 
So, how can you use ZinQ to increase your personal brand? Here are three suggestions:
 
Follow topics in your industry. Facebook allows you to “Like” company pages. Twitter lets you follow friends, organizations, and influencers. With ZinQ, you can also follow questions you are interested in on Twitter, specifically questions in your industry, or questions asked by those people that you most want to influence on Twitter.
 
So, say you are in executive recruiting. You might start by using ZinQ to search for questions containing relevant phrases or keywords. Here are some examples that might apply:
 
#C-suite
#PersonalBranding
#JobSearch
#Executive
#SocialMedia
#LinkedIn
#Blogging
 
Another strategy would be to use ZinQ to search for questions asked by those influential people that you most want to impress. You can follow questions asked by these people and receive instant notifications from ZinQ when someone replies.
 
ZinQ streamlines this process by using intelligent language processing to filter out everything that isn't a question, letting you focus on providing answers and ensuring important and relevant questions don't get lost in your Twitter stream.
 
When you find questions in your wheelhouse, you answer and receive praise for your knowledge. Suddenly, the more questions you answer, the more popular you become. ZinQ lets you follow questions and gathers all the replies into one easy to read format. ZinQ even lets users vote on the quality of the Twitter replies, providing yet another way to improve your brand by providing high quality answers.
 
Show off your thought leadership. Zinq is your opportunity to really show off your skills. After all, it could be the difference between landing your dream job or client and gaining nothing.
 
If it’s you rather than somebody else who answers those questions, people not only get to know more about you but it also increases their confidence in you and helps get you recognized as an industry thought leader and expert. Moreover, if people find your answers really useful, they might turn into ‘followers’—reading every message that you post.
 
Asking insightful questions is another way to highlight your knowledge; you might even start a discussion between other thought leaders, which can also greatly improve your brand.
 
Help others. Sometimes, it’s more important to help other people than it is to benefit yourself. Help others, and they’ll likely reciprocate. You’ll not only do them a favor, you’ll improve your personal brand. How? By answering a question for a user, you can genuinely solve a person’s problem or satisfy their need for information.
 
Experts are on Twitter, tweeting valuable information that can help you, but also building their online reputation in the process. They’re all active on Twitter. You should be, too. ZinQ makes it easier, more effective, and less time consuming to incorporate Twitter into your brand building strategy.

Written by ZinqDotCo

Mar 29, 2012

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ZinQ is coming online, watch this space

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ZinQ, the new Twitter-based Question and Answer service, is now available to try at http://ZinQ.co

ZinQ is based on this very simple assertion:

While difficult questions usually fit into 140 characters, comprehensive answers to such questions often do not.

Use ZinQ To Drop Your Knowledge On Twitter!

Become influential by helping key people, one at a time. ZinQ helps you search for people to engage with and topics that interest you.

Use ZinQ to seek out people that you can teach something to.

You can focus on your business, career, hobby, or any interest to establish and grow your Personal Learning Network (PLN).

Give it a try at http://ZinQ.co

Written by ZinqDotCo

Mar 23, 2012

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